by lotus823 | Nov 21, 2016 | Public Relations
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a...
by lotus823 | Oct 31, 2016 | Best Practices, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in...
by lotus823 | Oct 12, 2016 | Best Practices, Public Relations
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the...
by lotus823 | Sep 22, 2016 | CES, Public Relations
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products,...
by lotus823 | Sep 6, 2016 | CES, Public Relations, Trade Shows
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what...
by lotus823 | Aug 31, 2016 | Digital Marketing, Integrated Marketing, Public Relations, Social Media
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these...
