by Rachel Litner | Sep 20, 2018 | Best Practices, Marketing, Public Relations
In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure that everything is in...
by lotus823 | Jul 12, 2018 | Digital Marketing, Public Relations
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing,...
by lotus823 | Apr 19, 2017 | Integrated Marketing, Public Relations
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the...
by lotus823 | Mar 8, 2017 | Integrated Marketing, Public Relations, Social Media
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....
by lotus823 | Feb 21, 2017 | Public Relations
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate...
by lotus823 | Dec 1, 2016 | Public Relations, Social Media
“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we get caught up in the final stages of CES planning and holiday pitching, the team is sharing their holiday marketing insights....
