by lotus823 | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
by lotus823 | Jan 5, 2021 | Digital Marketing, Marketing, Public Relations
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
by lotus823 | Dec 23, 2020 | Case Study Spotlight, Public Relations
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media...
by lotus823 | Apr 5, 2019 | Best Practices, Public Relations
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
by lotus823 | Oct 12, 2018 | Experiential Marketing, Marketing, Public Relations
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling...
