by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | May 9, 2024 | Best Practices, Blogs, E-mail Marketing, Marketing, Public Relations
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if...
by Samantha Lins | Feb 20, 2024 | Marketing, Podcast
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.”...
by lotus823 | Sep 28, 2023 | Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Social Media, Social Media Marketing
As the days grow shorter and the autumn leaves begin to fall, it’s time to reflect on the innovation, strategy, and industry developments that have emerged in the last month. Continue reading for September’s digital marketing and industry highlights! ...
by lotus823 | Sep 14, 2023 | Advertising, Blogs, Consumer Behavior, Digital Marketing, Marketing, Mental Health Awareness, Technology
As we step into the year 2024, the landscape of health and wellness is undergoing a profound transformation. The quest for physical, mental, and economic well-being has never been more prevalent, as consumers around the world continue to prioritize their health like...
