by lotus823 | Aug 21, 2013 | Integrated Marketing, Public Relations, Social Media
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. ...
by lotus823 | Aug 16, 2013 | Branding, Integrated Marketing, Marketing, Social Media
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for...
by lotus823 | Aug 14, 2013 | Content Marketing, Integrated Marketing, Search Engine Marketing, Search Engine Optimization
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really...
by lotus823 | Aug 13, 2013 | Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Social Media, Technology
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity...
by lotus823 | Aug 6, 2013 | Integrated Marketing, Marketing, Social Media
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in...
by lotus823 | Aug 5, 2013 | Integrated Marketing, Marketing
Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned that everyone from the office wallflower, to the eclectic writer, to the do-it-all PR guru –...
