by lotus823 | Dec 6, 2013 | Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite...
by lotus823 | Nov 26, 2013 | Integrated Marketing
We are excited to announce that Katie Foley has been promoted to Director of Client Relations. David Hernandez, Co-Founder and Managing Partner stated, “Katie’s creative acumen coupled with her strategic approach to our clients’ brands has been, and continues to...
by lotus823 | Nov 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career...
by lotus823 | Nov 13, 2013 | Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Social Media
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this...
by lotus823 | Nov 11, 2013 | Blogs, Integrated Marketing, Public Relations
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be...
by lotus823 | Nov 8, 2013 | Integrated Marketing, Social Media
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics...
