by lotus823 | Mar 29, 2016 | Integrated Marketing, Public Relations
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How...
by lotus823 | Oct 30, 2015 | Content Marketing, Integrated Marketing, Public Relations
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In October, lotus823 was recognized with five awards, including Best in Show at The Jersey Shore...
by lotus823 | Oct 1, 2015 | Integrated Marketing, Marketing
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood...
by lotus823 | Aug 12, 2015 | Integrated Marketing, Marketing, Search Engine Optimization, Social Media
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing....
by lotus823 | Oct 31, 2014 | Integrated Marketing
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public...
by lotus823 | Mar 19, 2014 | Blogs, Integrated Marketing, Marketing
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a...
