by lotus823 | Sep 13, 2018 | CES, Integrated Marketing, Technology, Trade Shows
Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home,...
by lotus823 | May 24, 2018 | Business Development, Conference, Integrated Marketing, Trade Shows
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key...
by lotus823 | Apr 19, 2017 | Integrated Marketing, Public Relations
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the...
by lotus823 | Mar 31, 2017 | Digital Marketing, Housewares, IH+HS, Integrated Marketing, Integrated Marketing Monthly Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you...
by lotus823 | Mar 8, 2017 | Integrated Marketing, Public Relations, Social Media
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....
by lotus823 | Oct 31, 2016 | Best Practices, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in...
