by lotus823 | Jan 28, 2016 | Advertising, Best Practices, CES, Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Marketing, Social Media, Technology
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at...
by lotus823 | Jan 7, 2016 | Content Marketing, Facebook, Facebook Advertising, Instagram, Social Media
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace). It can almost be too hard to keep up with all the changes that occur in just one year. Luckily, here at...
by lotus823 | May 28, 2015 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one...
by lotus823 | Aug 19, 2014 | Facebook, Social Media
A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian...
by lotus823 | Aug 7, 2014 | Digital Marketing, Facebook, Social Media, Twitter
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad,...
by lotus823 | May 13, 2014 | Facebook, Social Media, Twitter
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I...
