by lotus823 | Feb 25, 2014 | Best Practices, Content Marketing, Search Engine Marketing, Search Engine Optimization
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under the hood’ and retool a site’s SEO qualities. A website redesign is not simply about updated visuals...
by lotus823 | Feb 20, 2014 | Best Practices, Branding, Content Marketing, Instagram, Marketing
“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram....
by lotus823 | Feb 14, 2014 | Content Marketing, Digital Marketing, Marketing
The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if nobody opens the door, nobody will see what’s inside, so to speak. Research shows that it takes us roughly...
by lotus823 | Feb 3, 2014 | Content Marketing, Digital Marketing, Public Relations, Social Media, Trade Shows, Video Marketing Strategy
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than...
by lotus823 | Jan 31, 2014 | Branding, Content Marketing
Chipotle is at it again with yet another unconventional marketing tactic to attract the attention of the masses. While the majority of big brands are focused on having their ads run during this year’s Super Bowl, Chipotle is making moves on a totally different plane...
by lotus823 | Jan 28, 2014 | Branding, Content Marketing, Public Relations, Social Media
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating...
