by lotus823 | May 10, 2016 | Best Practices, Content Marketing, Facebook Advertising, Social Media
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other...
by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
by lotus823 | Jan 28, 2016 | Advertising, Best Practices, CES, Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Marketing, Social Media, Technology
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at...
by lotus823 | Jun 18, 2015 | Best Practices, Branding, Local Business, Small Business, Social Media
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round....
by lotus823 | Jun 9, 2015 | Best Practices, Business Development
Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it. Read on to see our experience with a team building methodology just hitting the...
by lotus823 | May 28, 2015 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one...
