lotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive...
Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify...
Our Favorite Memories at the Jersey Shore
While the words “Jersey Shore” may take on different meanings depending on who you ask, the shore holds a special place in lotus823’s heart. As our office is located only five miles away from the beach, you can find any one of us down the shore on the weekends soaking...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Last month, we reported that data and privacy discussions were a hot industry topic, and the discussions continued throughout May. This month, you may have noticed an influx of privacy policy update emails in light of GDPR going into effect. Major media outlets and...
Unveiling the New & Improved CE Week: Tips & Tricks
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key...
5 A/B Tests to Try in Your E-mail Marketing Campaigns
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time - if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best...
How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs,...