The biggest week of the year in tech is finally wrapping up: CES! With an estimated 160,000 attendees and as Mashable said, “at a time of year when everyone’s at least 10% sick,” it’s time to wrap up with an unofficial “CES 2015 Trending Report.” The below data was pulled from Tweet Reach, Google Trends,…
Read On from CES 2015 Final Recap – Most Talked About Moments
In the midst of the madness, with emerging tech like wearables, flexible phones & TVs and 3D printing dominating the headlines, a surprise industry is making it’s mark on CES: big auto. Automakers are alive and well and showing off what tricks they have up their sleeves for the year ahead. We’re half way through…
Read On from CES 2015 Day 2 Recap – Is 2015 The Year Of Automotive Tech?
Tuesday was the first full day of the 2015 Consumer Electronics Show in Las Vegas. With hundreds of the latest gadgets being debuted, there were a few items that seemed to generate a lot of buzz. As we enter into Day 2 of the largest tech event of the year, we continue to share some…
Read On from CES 2015 Day 1: 3D Printing, Fitness Trackers, Shaquille and More
Every year, we tech folk wait for the biggest tradeshow of our industry: CES. With the show being kicked off with a few press events including CES Unveiled, PepCom, and announcements from big brands, we compiled some of the most talked about moments so far. Most Talked About Moments of CES Unveiled and Beyond Let’s…
Read On from CES 2015 Preview: Ice Sculptures, Drones, and Hydrogen Cars
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets that most giant companies have. As a start-up ourselves, lotus823 understands that goal of gaining notoriety. In addition to the work…
‘Tis the season of giving thanks, spending time with family, and of course the most stressful time of year for brands to unveil their biggest campaigns yet as they try to catch the attention of holiday shoppers. From Facebook to Instagram and of course Pinterest, thousands of brands big and small are struggling for the…
Read On from Top Thanksgiving Campaigns from Big Name Brands
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business,…
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
It’s October and for most that means you’re finally settling into “back to school” mode. With every crisp fall, companies are entertaining us with their new marketing and social media campaigns. Then of course, there are the classics that we can never forget. We’d like to welcome you to a new kind of series here…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
