Digital Marketing News, Articles, Tips, and Info

Class is in Session with Back-to-School Marketing Campaigns

by lotus823 Staff

August 21, 2015

As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us....

Search Engine Optimization

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

by lotus823 Staff

August 18, 2015

While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...

Marketing

4 Ways to Improve Organic Marketing with SEO and Social

by lotus823 Staff

August 12, 2015

At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This...

Branding

Taco Bell is Dominating Content Marketing

by lotus823 Staff

July 29, 2015

In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from...

Marketing

Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content

by lotus823 Staff

July 23, 2015

Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...

lotus823 News

Gardening with Our Local Community

by lotus823 Staff

July 9, 2015

Last week, the lotus823 team had the opportunity to donate our time at The FoodBank of Monmouth and Ocean Counties, and we are already planning our next trip! During our...

Branding

Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup

by lotus823 Staff

June 29, 2015

Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...

Public Relations

lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards

by lotus823 Staff

June 23, 2015

It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many...

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Class is in Session with Back-to-School Marketing Campaigns

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content

Gardening with Our Local Community

lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards

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