A British Invasion: Learning the PR ropes at lotus823
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience...
Class is in Session with Back-to-School Marketing Campaigns
As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us....
SEO 101 for PR Pros: Understanding the Impact of Your Media Results
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...
4 Ways to Improve Organic Marketing with SEO and Social
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This...
Taco Bell is Dominating Content Marketing
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from...
Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple...
Gardening with Our Local Community
Last week, the lotus823 team had the opportunity to donate our time at The FoodBank of Monmouth and Ocean Counties, and we are already planning our next trip! During our...
Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...
lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many...
3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing...
