Summer Love with Marketing Campaigns
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular...
The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA...
Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®
Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it....
Digital Marketing News: Social Media Spotlight
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights...
Facebook Advertising: Using Paid Ads to Complement Organic Strategy
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam:...
Turning a PR Crisis into Social Media Gold
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to...
Behind the Scenes of Social Media Marketing with the lotus823 Team
At our digital marketing agency, social media is a part of who we are. Whether it be for professional or personal use, our social media team is on numerous...
5 Ways Social Media Changed the PR Landscape
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely...
lotus823’s Digital Marketing Roundup – April 2015
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really...
Agency Life: 9 Struggles Every Marketing Pro Experiences
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I...
