When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round. After a few months here at lotus823, I…
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends. It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns….
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it. Read on to see our experience with a team building methodology just hitting the USA. Plato once said, “You can learn more about a person…
Read On from Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level. It’s time…
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one to start off a blog post on such a somber note, but I do think,…
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps you choose to face the barrage head on. We’re…
At our digital marketing agency, social media is a part of who we are. Whether it be for professional or personal use, our social media team is on numerous networks at any given time of the day. It’s like Christmas morning when we receive an update notification to our phones about the latest filter,…
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness. The emergence of social media has radically changed not only the methods in which…
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you missed a blog or…
Read On from lotus823’s Digital Marketing Roundup – April 2015
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
