Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and how some of our favorite local businesses are thriving through recognizable marketing campaigns. Of…
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in…
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round. After a few months here at lotus823, I…
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends. It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns….
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it. Read on to see our experience with a team building methodology just hitting the USA. Plato once said, “You can learn more about a person…
Read On from Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level. It’s time…
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one to start off a blog post on such a somber note, but I do think,…
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps you choose to face the barrage head on. We’re…
At our digital marketing agency, social media is a part of who we are. Whether it be for professional or personal use, our social media team is on numerous networks at any given time of the day. It’s like Christmas morning when we receive an update notification to our phones about the latest filter,…
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
