The Beginner’s Guide to Pinterest Ads for 2023
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest...
Looking Ahead: CES 2019 Predictions and Reflections
Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year....
Our College Years: Memories, Experiences, and Fun!
With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we are continuously learning from one another in the office, there was once a time when we used to pull...
August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In August, Instagram and Facebook took center stage as they rolled out several new features and initiatives. In conjunction with Facebook’s time well spent initiative – a movement to make time spent online more meaningful – both Facebook and Instagram announced a new...
lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities
Earlier this summer, lotus823’s Co-founder & Managing Partner, David Hernandez, had the opportunity to speak on the topic of passion at TEDxAsburyPark. Hernandez’s presentation, “My Bicultural Passion for America,” illuminated the personal and professional drivers...
Instagram Influencers for Everyday Inspiration
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of...
The Importance of Professional Social Profiles
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching...