When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It was like finding the perfect pair of shoes. It may seem silly to compare my job search to a pair of shoes, but here is…
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Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder what his/her life is like. I wonder what his/her office looks like. I wonder what his/her home looks like. Is it modern or traditional? Is…
Read On from Agency Life: A Sneak Peek Inside the lotus823 Office
Marketers love to celebrate. National hot dog day. The first day of summer. Bring your dog to work day. Anniversaries of all kinds. And of course, Tax Day. Good old April 15 is just as much a reason as any other to throw our hat in the ring and get some recognition for our brands….
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage Expo (DSE) – my first time at this show. After returning home, I got to thinking…. every PR pro is looking for the best way…
Now that spring is upon us, that means conference and convention season is in full swing, including SXSW Interactive 2015 in Austin, TX. Brands from all around will gather at SXSW to showcase, network and promote their brands with an arsenal of marketing tactics they’ve been cooking up for months. From hashtags to rescue dogs,…
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Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five months (out of a possible 1,440)…
According to the Chinese, 2015 is the year of the sheep. But here at lotus823, we believe it’s the year of content marketing. Last year, we had a pretty good run within the “marketing” realm, but 2015 is going to be life changing for all you marketers out there. 2014 Content Marketing Trends Incase you…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
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Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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