Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three months below! Background Roborock, the developers of advanced home robotics, designs a range of vacuums in…
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been selected as one of PRNEWS’ Agency Elite Top 100 for 2020. The industry’s first-ever editorial roster is…
Read On from lotus823 Named One of PRNEWS’ Agency Elite Top 100 for 2020
It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in on trending topics online. By incorporating timely and engaging content, you’re able to show off your brand’s personality allowing consumers to connect on a deeper…
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Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing communications agency. Like many entrepreneurial companies, lotus823 had humble beginnings… namely, the dining room table. It was here where CEO and Co-Founders, David and Allison…
Read On from lotus823 Celebrates its 10th Anniversary in Business
August marks our very own 10th anniversary of lotus823 and we couldn’t be prouder to have delivered integrated marketing services to a variety of clients, ranging from start-ups to large brands across numerous industries since our founding in 2010. Join us as we take a walk down memory lane and look back at our accomplishments…
Throughout July, YouTube continued to test immersive product experiences, Instagram introduced an ecommerce hub called Instagram Shop, and WhatsApp released new QR codes for small businesses. Learn more about the latest updates in the industry roundup below! Social Media Instagram Shop Launches with Facebook Pay at Checkout Instagram officially introduced an ecommerce hub called Instagram…
When launching an online store, selecting an ecommerce platform that aligns with your business’ goals is crucial to its success. WooCommerce and Shopify are two of the most popular ecommerce platforms to choose from. While both tools effectively provide you with the ecommerce capabilities you need, they each have a different core approach for managing…
Read On from WooCommerce vs. Shopify – Which Platform is Best for Your Brand?
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2 million potential media impressions as a result of influencer marketing partnerships below! Background With more than 55…
Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a business owner, it is crucial for you to define multiple branding…
Read On from Four Branding Elements You Must Define Before Any Launch
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the industry roundup below! Social Media Spotify is Testing Interactive Podcast Ads With ambitions to become the…
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
