December Highlights: Digital Marketing & Industry News
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and...
Marketing Tips for the Best-Ever Black Friday
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year - surging nearly 22% year-over-year, 2021 doesn't show any signs of slowing down. Looking to make the most out of your...
September Highlights: Digital Marketing & Industry News
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing....
Case Study Spotlight: Mackie
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social...
CES 2022: Important Updates Your Brand Needs to Know
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most...
The Key to a Successful PR Campaign for the Holidays
It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized their wish lists, it is never too early to begin strategizing for the busiest shopping season. To...
Prepping Your Amazon Store for the Holidays
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your...