Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2 million potential media impressions as a result of influencer marketing partnerships below!

Case Study Spotlight: Audio-Technica

Background

With more than 55 years of design and industry-leading experience, Audio-Technica creates high-performance microphones, headphones, wireless systems, mixers and electronic products for worldwide home and professional use.

In 2019, Audio-Technica began a partnership with lotus823 to assist in building awareness for the brand’s two new gaming headsets – the ATH-G1 and ATH-G1WL – among key influencers in the video game space.

Case Study Spotlight: Audio-Technica Case Study Spotlight: Audio-Technica

Strategy

In order to achieve our goal of matching A-T with relevant influencers who could directly impact the brand’s reputation, our team developed a targeted influencer marketing outreach strategy within both video game and general tech audiences. Through our efforts, we secured and developed partnerships with highly focused influencers across top social media platforms including, Twitch, YouTube, Instagram, and Twitter.

Challenge

To execute a successful influencer marketing strategy, we first identified niche influencers who would increase brand awareness surrounding A-T’s product launch. Our team crafted pitches designed to put A-T’s two new gaming headsets into the hands of authoritative influencers with the goal of generating product reviews and social mentions, as well as identifying gaming ambassadors for the company.

These partnerships provided a strategic means to create quick and credible awareness surrounding the ATH-G1 and ATH-G1WL launches, reaching a very specific demographic of consumers who were following streamers and tech outlets, and who would be interested in learning about the latest products from the global brand.

Additionally, through this program, we assisted in generating brand awareness and recognition surrounding two of the largest gaming conferences in the United States: PAX West and TwitchCon 2019.

Results

Over the course of our four-month project, we secured 49 influencers who promoted the new gaming headsets, through both traditional product reviews and live streaming reviews. Tech audiences were able to watch full length product reviews while streamers wore the headsets while streaming live, providing feedback and reviews in real time to their audiences.

Case Study Spotlight: Audio-Technica

In addition to the posts promoting the new products, influencers had the opportunity to host giveaways for their fanbases for the headsets. To further leverage each of their strong audiences, the giveaway included a requirement of following A-T’s identified social channel, to boost the brands followership across a variety of platforms.

Case Study Spotlight: Audio-Technica

As a result of our efforts, we built awareness for A-T’s new gaming headsets by garnering social media features and reviews through selective influencer collaborations and built credibility by establishing brand ambassadors for A-T in the gaming and streaming space. Collectively, these efforts resulted in more than 7.2 million potential media impressions for the brand.

To learn more about the influencer marketing strategy and our results with Audio-Technica, view our full case study.

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