Case Study Spotlight: TEDx
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a...
January 2021: Industry News
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator...
CES 2021: A Review of the First All-Virtual Show
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the...
Case Study Spotlight: CHI
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One...
How to Market to Gen Z vs. Millennials
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group...
December 2020 Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.”...
Case Study Spotlight: Wolf Gourmet
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an...
A Crash Course in Conversion Rate Optimization Marketing
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web...
Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers...
Integrated Marketing Monthly Roundup
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest...
