4 Proven Marketing Tips for Consumer Electronics Brands

4 Proven Marketing Tips for Consumer Electronics Brands

In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for...
The Startup Interview, Part 3: The Future of Content Marketing

The Startup Interview, Part 3: The Future of Content Marketing

To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the...
7 Emerging Connected Home Products & Companies

7 Emerging Connected Home Products & Companies

The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence of this industry, the various vertical markets within it, and how the technology can emerge. A...
The List of PR and Digital Marketing Essentials for Tech Startups

The List of PR and Digital Marketing Essentials for Tech Startups

So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably...
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