by lotus823 | Jul 26, 2016 | CES, Digital Marketing, Integrated Marketing
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for...
by lotus823 | Jun 2, 2014 | Content Marketing, Startups
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the...
by lotus823 | May 21, 2014 | Startups
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence of this industry, the various vertical markets within it, and how the technology can emerge. A...
by lotus823 | Apr 7, 2014 | Digital Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably...
