by lotus823 | May 28, 2015 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam: Facebook Page Organic Reach (2007 – 2015) I’m not one...
by lotus823 | Aug 19, 2014 | Facebook, Social Media
A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian...
by lotus823 | Aug 13, 2014 | Digital Marketing, Social Media
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true...
by lotus823 | Jun 3, 2014 | Content Marketing, Social Media
With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable? Social media and ecommerce retailers have long enjoyed a mutually beneficial...
by lotus823 | May 29, 2014 | Marketing, Social Media
One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at 82 Mercer in New York City. Even though we’re not there in person, we wanted to share some highlights...
