by lotus823 | Nov 16, 2016 | Facebook Advertising
The holiday season is here—the busiest time of year for nearly all product businesses. With shoppers desperately searching for the perfect gift to give on Christmas, Hanukkah, Kwanzaa and more, the opportunities for sales to spike are endless. The question is: how can...
by lotus823 | Mar 25, 2016 | Content Marketing, Facebook Advertising, Social Media
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
by lotus823 | Jan 7, 2016 | Content Marketing, Facebook, Facebook Advertising, Instagram, Social Media
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace). It can almost be too hard to keep up with all the changes that occur in just one year. Luckily, here at...
by lotus823 | Jul 29, 2015 | Branding, Content Marketing, Marketing, Social Media
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously...
by lotus823 | Jun 29, 2015 | Blogs, Branding, Local Business, Marketing, Public Relations, Small Business, Social Media
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and...
