5 Tips for Integrating Social Media Into Your Marketing Campaign

5 Tips for Integrating Social Media Into Your Marketing Campaign

As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social...
Social Media Experiment: Foodies Take Over Applebee’s Instagram

Social Media Experiment: Foodies Take Over Applebee’s Instagram

The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true...
#SMWF North America Day 2 Takeaways

#SMWF North America Day 2 Takeaways

The education and insight that #SMWF North America had to offer roared on during Day 2. Here are some highlights from #SMWF North America Day 1 in case you missed them. Getting social with @KristenGrant_1 & @meeklay at #SMWF! #smwfselfie #notawkwardatall...
But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand

But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand

Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s okay, don’t be ashamed, selfies are awesome. After all, the Oxford Dictionary word of the year for 2013 was “selfie”....
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