by lotus823 | Mar 29, 2016 | Integrated Marketing, Public Relations
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How...
by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
by lotus823 | Nov 6, 2015 | Public Relations
It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to the ranks! Katie Lynch recently joined the lotus823 team as a PR Assistant Account Executive. After a whirlwind...
by lotus823 | Aug 18, 2015 | Public Relations, Search Engine Optimization
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
by lotus823 | Jun 23, 2015 | lotus823 Clients, Public Relations
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even...
