Traditional vs. Digital Marketing: Finding the Happy Medium

Traditional vs. Digital Marketing: Finding the Happy Medium

Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print...
Need Some Inspiration? Top TED Talks for Marketers and PR Pros

Need Some Inspiration? Top TED Talks for Marketers and PR Pros

Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They...
Marketing Strategies With Superhero Powers

Marketing Strategies With Superhero Powers

Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral position on a philosophical level, and at lotus823 we know that...
The Sass Monster’s Guide to Turning Around a Bad Day

The Sass Monster’s Guide to Turning Around a Bad Day

Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to...
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