by Casey Gotta | Jan 5, 2021 | Digital Marketing, Marketing, Public Relations
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
by Casey Gotta | Dec 23, 2020 | Case Study Spotlight, Public Relations
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media...
by Elaina Whelan | Sep 30, 2020 | Integrated Marketing Monthly Roundup
Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’ to aid marketers during Q4....
by lotus823 | Sep 22, 2020 | lotus823 News
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one of NJBIZ’s Best 50 Women in Business for 2020. Each...
by lotus823 | Aug 17, 2020 | lotus823 News
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been selected as one of...
