by lotus823 | Dec 17, 2015 | Advertising
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the traditional sales and promotions clutter. It’s that special time...
by lotus823 | Sep 29, 2015 | CES, Marketing
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll...
by lotus823 | Jun 18, 2015 | Best Practices, Branding, Local Business, Small Business, Social Media
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round....
by lotus823 | Apr 14, 2015 | Marketing
Marketers love to celebrate. National hot dog day. The first day of summer. Bring your dog to work day. Anniversaries of all kinds. And of course, Tax Day. Good old April 15 is just as much a reason as any other to throw our hat in the ring and get some recognition...
by lotus823 | Jun 4, 2014 | Branding, Digital Marketing, Marketing
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
