by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by Andrea Berrios | May 28, 2024 | Best Practices, Branding, Digital Marketing, Instagram, Social Media, Social Media Marketing
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
by lotus823 | Oct 12, 2018 | Experiential Marketing, Marketing, Public Relations
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling...
