Coronavirus Pandemic: How Brands are Responding and Giving Back

Coronavirus Pandemic: How Brands are Responding and Giving Back

As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all...
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these...
What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas

What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas

The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching crisis communications with the mindset of, “that’s never going to happen to me or my company!”...
10 Social Media Crisis Management Tips

10 Social Media Crisis Management Tips

Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging...
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