by lotus823 | Mar 25, 2016 | Content Marketing, Facebook Advertising, Social Media
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
by lotus823 | Dec 3, 2015 | Awards, Content Marketing, Digital Marketing, Public Relations, Social Media
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media relations and content marketing. In November, PR News acknowledged lotus823 at its two annual...
by lotus823 | Oct 30, 2015 | Content Marketing, Integrated Marketing, Public Relations
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In October, lotus823 was recognized with five awards, including Best in Show at The Jersey Shore...
![Our Summer of Digital Marketing News [Roundup]](https://lotus823.com/wp-content/uploads/2015/09/photo-1517605817225-1a38c494d974-1080x675.jpeg)
by lotus823 | Sep 1, 2015 | Content Marketing, Integrated Marketing Monthly Roundup, Public Relations, Search Engine Optimization, Social Media
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our...
by lotus823 | Aug 18, 2015 | Public Relations, Search Engine Optimization
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
