…is a Rutgers University professor, author, and keynote speaker. He spent the first 30 years of his career creating integrated marketing campaigns for leading brands around high-profile sports and entertainment……
Read On from Chase After The Dream, Don’t Chase After The Money
…If your content marketing campaign is feeling a little drab, here are some things you can add into the mix to spice up your strategy and reel in your audience….…
…haven’t had the time. Working at a content marketing agency, I’ve learned to pick up on the tactics behind brands’ marketing campaigns. Did a celebrity donate money to a charity……
Read On from New Year, New You: The Perfect Content Marketing Opportunity
…Bell pretty much dominates the world of social media marketing and in 2016 they launched their most successful campaign yet. To celebrate Cinco de Mayo the brand launched a sponsored……
…we? (…or get you a little drunk on the idea of content marketing, if you’re the lightweight type!) “Content marketing isn’t a service – it’s an art. The art of……
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
…compare the social video app with more established rivals. TikTok Analytics allows brands to add TikTok posts to cross-platform marketing campaigns, compare analytics to other social media platforms, and track……
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many……
Read On from Communicating Effectively: Wise Words From Our Integrated Marketing Agency
…should familiarize yourself with: agile marketing. 5. M4B Marketing M4B Marketing is a digital marketing blog that takes an approach that is certainly not the industry norm: simplicity. This blog……
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
…for PR pros planning on attending the big show in January 2017. See the full guide here. Decoding Experiential Marketing Campaigns We all know storytelling the is the cornerstone to……
…of a landing page, consider implementing them into your marketing strategy to achieve ideal conversion success! Do you have a marketing campaign that would pair great with a landing page?……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
