…of measurable word of mouth marketing: Influencer Marketing. Many consumers have grown immune to online and print ads, quickly dismissing them for what they are: paid content from brands seeking……
…marketing, advertising, and public relations. Many well-known brands now spend portions of their marketing or advertising budget to promote fake products, create funny ads, and more. To get into the……
Read On from April Fools’ Day – These Marketing Campaigns Are No Joke
…Santa take a swig from that iconic Coke bottle? Read on as we explore Coca-Cola’s holiday marketing campaigns throughout the years. Helping Create the Modern Day Santa While it’s not……
…Up. Marketing Predictions From a Loti Perspective Assistant Account Executive Caitlin Fischer tackled digital marketing industry predictions for 2014 and compared them against marketing reality. Caitlin also examined what the……
…board! We got to know her better through an informal interview when she joined us. Find out why she loves PR, her favorite marketing campaigns, and of course – we……
…Into Your Marketing Campaign So you’ve read all about the benefits of integrating social media into your marketing strategy, but how do you do it? Luckily we’ve put together a……
…before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show, CES. But how can tech……
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
…to holiday marketing no brand does it quite like Coca-Cola. Over the course of the last eighty years the brand has created several iconic marketing campaigns centered around the holiday……
…pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated marketing strategies, you should always……
Read On from Top 5 Data Tools For Your Integrated Marketing Team
…help to impact industrial farming regulation. Leading the Way with Video Content Marketing Campaigns Chipotle is a brand known for their great video-based content. In the recent past, it has……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
