There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not……
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
…has developed a tried and true list of do’s and don’ts for crafting the ultimate PR pitch. A Very Spooky Month in Marketing When it comes to holiday marketing……
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers……
Read On from 4 Influencer Marketing Trends Taking Over in 2023
…our blogs, don’t sweat it! We have you covered with the February Digital Marketing Roundup. Falling in Love with Valentine’s Day Marketing Campaigns Every Valentine’s Day marketers are eager to……
…campaign can be an asset for brands to elevate engagement, deliver maximum awareness, and build credibility. Want to kickstart your influencer marketing campaign on TikTok? Contact us today! Share this:……
Read On from Why Brands Should Leverage TikTok for Influencer Marketing
…certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be built into our clients’ public……
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
…misconceptions that marketing and PR professionals deal with on a day-to-day basis – whether in our personal or professional lives. Looking to find the difference between digital marketing and PR?……
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
…Your Campaign A successful campaign includes not only tracking the performance of each campaign but also monitoring the campaign’s budget. Facebook allows you to set Daily Budgets, a specific dollar……
…followers she has. Check out these three integrated marketing solutions you can take away from Gabby’s growing success: https://www.lotus823.com/rock-social-media-marketing-like-spirit-junkie-gabrielle-bernstein/ ——————————————————————————— What the Service Industry Had Taught Me About Marketing By:……
Read On from Integrated Marketing Monthly Roundup – August 2013
…a Spokesperson How can you create a marketing campaign when your brand offers something that isn’t purchased in relation to a holiday? Use your spokesperson! Progressive has done a fantastic……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
