How to Market to Gen Z vs. Millennials

…in mind when creating effective marketing campaigns for each: Gen Z: Influencer marketing Short-form video content like Tik Tok, Instagram Reels and Stories, and YouTube Mobile-only content Authenticity Cost-Effectiveness and…

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Digital Marketing: A Machine of Perpetual Motion

Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry….

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Integrated Marketing Monthly Roundup – April 2013

…and creative marketing savages at lotus823: https://www.lotus823.com/20130405-want-an-integrated-marketing-internship-at-the-new-jersey-shore-this-summer-lotus823-is-hiring/ _________________________________ An Integrated Approach to Lunchtime in a Search Engine Marketing Environment By: Ali Nudo Follow Ali on Twitter: @lotus823_Alison Feeling guilty when…

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5 Great Marketing Moves to Expect at SXSW Interactive 2015

…PayPal has established themselves as more than a payment service, but a wish granter giving hopeful startups a little more confidence. https://twitter.com/PayPal/status/572572360047403008 Which marketing campaign has you most excited for…

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Need Some Inspiration? Top TED Talks for Marketers and PR Pros

…this TED talk, Renny Gleeson speaks about how one company turned broken web experiences (404 errors) into a genius marketing campaign. A lot of marketing people might watch it and…

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December Highlights: Digital Marketing & Industry News

…optimization, and a spotlight on sustainability and ethical marketing. Video content takes center stage, and the expansion of 5G promises faster internet for data-heavy strategies. Decentralized web and Web3 marketing,…

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lotus823, a N.J.-based Marketing Agency Specializing in Integrated Marketing Services, Welcomes New Clients AfterShokz and No. 8 Brands

…principles, public relations and social media. “This continued growth is a real testament to our agency’s strength in providing impactful results through thoughtful campaigns and targeted search engine marketing, social…

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Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014

…the keywords so that content could reclaim its place in the sun. The future of integrated marketing is driven by content marketing, the most inventive and the most engaging stuff….

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