As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing……
Read On from Editorial Calendar Strategy Advice for Public Relations Professionals
To continue our analysis of startups this month, let’s get to the nitty gritty. It’s one thing to discharge pseudo-philosophical content on content marketing and social media ad nauseum; it’s……
…will never last in today’s world,” – “It’s just a fad,” or “blogging isn’t actually legitimate content.” The truth is, they’re just myths. Section Editor for HubSpot.com’s Marketing Blog, Ginny……
…were putting on sunblock, I was planning for the biggest selling season of the year. Now as a digital marketing professional, I still find myself following this timeline, urging clients……
…surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing obsessed. Yet, this is for……
Read On from Public Relations Planning for Q4: The CES Edition
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?……
The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed……
…ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. Companies have the potential to reach their fans, friends of fans, or those who……
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our……
Read On from Social Media Advertising Best Practices: Instagram
…“digital activations” and heard various pitches from entrepreneurs and marketing professionals looking to educate about their products Although attendees weren’t able to experience the innovations hands-on like in years past,……
Read On from CES 2021: A Review of the First All-Virtual Show
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
