…your ideal customer is will determine a large number of your branding and marketing strategies moving forward. When defining your ideal customer, be specific in outlining all of the aspects……
Read On from Four Branding Elements You Must Define Before Any Launch
…to a successful Kickstarter campaign. “I’ve met the best people that I never even knew were out there, “ said Helms on her documentary website after moving to Los Angeles……
…Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including increasing web traffic and growing……
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
…editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in any given industry. Think about……
Read On from The Benefits of Editorial Calendars for 2019 Planning
…marketing landscape moves fast, so being adaptable is key for you and your client’s success. 1 – Launch! And Continue Momentum Launch – finally you can put all the pieces……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an……
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the……
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
… Impacts on Marketing Businesses There are many conversations surrounding the changing work environment, however, there haven’t been nearly as many about how these changes are affecting consumer behavior and……
Marketers love to celebrate. National hot dog day. The first day of summer. Bring your dog to work day. Anniversaries of all kinds. And of course, Tax Day. Good old……
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain……
Read On from Monday Mantras from an Integrated Marketer’s Perspective
