The Role of Thought Leaders For Your Brand
…marketers describe thought leadership content as critical to their marketing strategy. To see results, the thought leader must be able to connect the dots of the message, resonating with the……
Search Results for: "marketing campaign"
Our Favorite Memories at the Jersey Shore
…saved enough tickets up to get a big prize, but we still always had a blast! Melissa Hunt – Senior Digital Marketing Strategist My favorite part of the Jersey Shore……
Four Branding Elements You Must Define Before Any Launch
…your ideal customer is will determine a large number of your branding and marketing strategies moving forward. When defining your ideal customer, be specific in outlining all of the aspects……
Read On from Four Branding Elements You Must Define Before Any Launch
Vine: The Underground Social Community
…to a successful Kickstarter campaign. “I’ve met the best people that I never even knew were out there, “ said Helms on her documentary website after moving to Los Angeles……
lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
…Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including increasing web traffic and growing……
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
The Benefits of Editorial Calendars for 2019 Planning
…editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in any given industry. Think about……
Read On from The Benefits of Editorial Calendars for 2019 Planning
Countdown to Launch! Planning and Executing a Successful Product Launch
…marketing landscape moves fast, so being adaptable is key for you and your client’s success. 1 – Launch! And Continue Momentum Launch – finally you can put all the pieces……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
Case Study Spotlight: Wolf Gourmet
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an……
The Best Ads and Social Media Moments from the 2021 Super Bowl
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the……
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
Working From Home: Remote Work One Year Later
… Impacts on Marketing Businesses There are many conversations surrounding the changing work environment, however, there haven’t been nearly as many about how these changes are affecting consumer behavior and……
