Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,……
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
…that cap and gown: 1. You think you know, but you have no idea. A classroom can only teach you so much. PR, content marketing, and social media professionals can……
…communication happening virtually, you may even wonder what individuals look like. With that, I invite you into our PR and digital marketing agency—full of bright colors and quirky items that……
Read On from Agency Life: A Sneak Peek Inside the lotus823 Office
…Engine Marketing Services to Begin Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the US. The creation of an……
Read On from Integrated SEM and PR Plan Launched by lotus823 for EggBods™ by Bluw Toys
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing……
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social……
…itself as a necessary marketing tool in today’s world. With the site now surpassing the 2 billion user mark, Facebook provides an opportunity for brands to reach beyond their initial……
Read On from Defining the Facebook Audience Network: Beyond the App
…increase sales through our PR and marketing strategies. At lotus823, your goals are our goals. And with that, I’d want to just give you a little bit about Mike, but……
…space where, you know, for marketing and advertising and content, you know, at the show, and it runs the gamut from every industry. Advertising people come because everyone’s marketing and……
…avoid potential trouble when selecting images for your post. At the very core of any content marketing strategy you will find a framework of content pieces, and perhaps the most……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
