…integrated marketing campaign that should be realized: An artistic looking microsite was set up as a subdomain on perrier.com, to highlight the campaign and provide information to consumers: http://warhol.perrier.com/ Perrier……
Read On from The Art of Marketing with Perrier and Andy Warhol
…Perrier bottles inspired by Andy Warhol art? In turn, this inspired her latest blog on the art of marketing. Take a look at the tasteful integrated marketing campaign: https://www.lotus823.com/the-art-of-marketing-art-in-marketing-perrier-via-andy-warhol/ Thank……
Read On from Integrated Marketing Monthly Roundup – October 2013
…a tidal wave of new ideas and unforgettable marketing campaigns. Our Assistant Account Executive, Caitlin Fischer, discusses some of our favorite summer marketing campaigns that we can’t get enough of!……
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social……
Read On from 5 Tips for Integrating Social Media Into Your Marketing Campaign
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you……
Read On from 5 A/B Tests to Try in Your E-mail Marketing Campaigns
…marketing campaigns, the $150 million Barbie campaign is a huge success. President of global marketing Josh Goldstine shared some key insights from the planning and execution of this campaign, including……
Read On from July Highlights: Digital Marketing & Industry News
…and content marketing campaigns can be a daunting task. Like cooking a homemade meal for your entire family, sometimes finding the right recipe and getting started can be the most……
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t……
…marketing in order to get the best results in your marketing efforts. How Traditional Print Marketing Still Works There could be plenty of reasons that you integrate traditional print and……
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
…our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In 2013, your favorite car service offered 15 major US cities access to on-demand rose deliveries. Customers could request……
Read On from Falling in Love with Valentine’s Day Marketing Campaigns
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
