…brands across digital, print, and broadcast media. Influencer Marketing. Influencer marketing is becoming the new normal for brands and with good reason – influencer marketing campaigns earn $6.50 for every……
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for……
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
…Facebook ad campaign in this useful blog. The (Marketing) Force Awakens – Using Event Buzz to Boost Marketing Campaigns December 2015 brought us the release of one of the most……
Read On from Digital Marketing News Roundup: Closing Out 2015
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of……
…Bell’s campaign is brilliant, which isn’t exactly new for Taco Bell. We’ve seen some of their best social media marketing campaigns directly from Instagram. They have generated a lot of……
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
…and use what they say in your upcoming marketing campaigns • Agree: Use the power of “yes, and.” Don’t shut down an idea before you have time to play it……
…of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with public relations and search engine……
Read On from Social Media Marketing Beyond Likes and Retweets
…concluded that more of the focus of any content marketing campaign should be on the user and not the search engine. The result: our digital marketing strategy no longer was……
Read On from Why Your Digital Marketing Strategy Needs to Be Ever Evolving
From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the……
Read On from Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign
As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the……
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
