Coca Cola: A Holiday Marketing Tradition
…Santa take a swig from that iconic Coke bottle? Read on as we explore Coca-Cola’s holiday marketing campaigns throughout the years. Helping Create the Modern Day Santa While it’s not……
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Lotus823 February Blog Round Up
…Up. Marketing Predictions From a Loti Perspective Assistant Account Executive Caitlin Fischer tackled digital marketing industry predictions for 2014 and compared them against marketing reality. Caitlin also examined what the……
November’s Digital Marketing Roundup
…board! We got to know her better through an informal interview when she joined us. Find out why she loves PR, her favorite marketing campaigns, and of course – we……
March Digital Marketing News Roundup
…Into Your Marketing Campaign So you’ve read all about the benefits of integrating social media into your marketing strategy, but how do you do it? Luckily we’ve put together a……
4 Proven Marketing Tips for Consumer Electronics Brands
…before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show, CES. But how can tech……
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November Digital Marketing Roundup
…to holiday marketing no brand does it quite like Coca-Cola. Over the course of the last eighty years the brand has created several iconic marketing campaigns centered around the holiday……
Top 5 Data Tools For Your Integrated Marketing Team
…pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated marketing strategies, you should always……
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Content Marketing Brand Spotlight: Chipotle
…help to impact industrial farming regulation. Leading the Way with Video Content Marketing Campaigns Chipotle is a brand known for their great video-based content. In the recent past, it has……
Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not……
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October Digital Marketing Roundup
…has developed a tried and true list of do’s and don’ts for crafting the ultimate PR pitch. A Very Spooky Month in Marketing When it comes to holiday marketing……
