February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but……
Read On from The Passion Behind the Public Relations Team at lotus823
…called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term programs. If you heard about……
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance……
Read On from February 2021 Highlights: Important Industry News of the Month
…release partnered with an open bar event. lotus823, at the forefront of such change, created its innovative integrated marketing approach to bring client brands to bloom. But we’re not the……
Read On from Not Sure What to Do with Your New Product? Launch.it!
As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking,……
…Creates Genuine Connections with Influencers Despite the rise of new social platforms, 89% of marketers agree that Instagram is the preferred platform for influencer marketing. When it comes to influencer……
Read On from Why Brands Should Utilize Instagram for Engagement
Integrated SEO and PR strategies from lotus823 will be delivered to Alto Professional. Search Engine Marketing Company Provides SEO and PR Strategies Search engine marketing company lotus823 has been selected……
Read On from Alto Professional Chooses lotus823 for SEO and PR
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he……
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
lotus823, an up and coming integrated search engine marketing and public relations firm, is pleased to announce its recent partnership with Tekkeon, Inc. Tekkeon is at the forefront of the……
Read On from lotus823 Signs Tekkeon, Inc., Creator of Mobile Power Devices
…business, and technology are all connected via concepts of clarity in The Laws of Simplicity, have directly affected my digital marketing perspective. In, Redesigning Leadership, Maeda discusses his combined career……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
