Google Advertising: The Search Is On
…negative keywords to prevent ranking in unwanted searches. Bidding When setting bids while advertising on Google, it is important to consider your overall budget, campaign goals, and the value of……
Search Results for: "marketing campaign"
Combatting PR Stress The Lotus Way
…on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels to a minimum. Below are……
Seeking Social Media Insights (Forget Likes for a Minute)
Gary Vaynerchuk, a social media marketing brand consultant, spoke out against shameless sales pitches on social channels at the Ad Age Digital Conference earlier this week. Ask yourself, how frequently……
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3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on……
Find Your Match: Hiring the Right Public Relations Agency
…have won for work they collaborated on, and the experience of individual teams members that will be aiding in the success of your next PR campaign. Even if you are……
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How Brands are Working to Become More Sustainable
…trees, which encourages environmental responsibility. These sustainable marketing strategies remind us that adding a unique selling point to a product can boost corporate image and drive overall business success. We……
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Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,……
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5 Reasons Why You Need a College Internship
…that cap and gown: 1. You think you know, but you have no idea. A classroom can only teach you so much. PR, content marketing, and social media professionals can……
Agency Life: A Sneak Peek Inside the lotus823 Office
…communication happening virtually, you may even wonder what individuals look like. With that, I invite you into our PR and digital marketing agency—full of bright colors and quirky items that……
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Integrated SEM and PR Plan Launched by lotus823 for EggBods™ by Bluw Toys
…Engine Marketing Services to Begin Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the US. The creation of an……
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