…is entirely new. Déjà vu has struck again, and again. Get it? Déjà vu can be useful to integrated marketing. Think about how much time we could save if, instead……
Read On from Time after Time: Déjà vu in the Integrated Market
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through……
…their video marketing strategy, this might encourage other companies to take the step of setting up an account to help their social media marketing efforts. Being that I have a……
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is……
Read On from 4 Tips on Getting to Know Your Customers Better
…brands should follow when using Instagram for marketing. Instagram itself believes so, too. In its new book “The Instagram Handbook For Brands,” Murad’s #followmeto series is one of the eleven……
…is somewhat of a veteran in the industry. As such, it is important for the marketing team or in our case, a PR and digital marketing agency, and the thought……
Read On from Growing Your Brand With PR Through Thought Leadership
…working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be a guest blogger for The……
Read On from A British Invasion: Learning the PR ropes at lotus823
…We’re gracious for his heartfelt blog and it was a pleasure watching him grow as a marketing professional over the past few months. </ br> Purchasing coffee for the office……
Read On from From Inventory to Innovation: My Intern Experience At lotus823
…and transformative medium – whether writing a creative piece or digital marketing content! Melissa Hunt – Senior Digital Marketing Strategist I went to school at Monmouth University. I don’t think……
Read On from Our College Years: Memories, Experiences, and Fun!
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
