Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in……
Throughout July, YouTube continued to test immersive product experiences, Instagram introduced an ecommerce hub called Instagram Shop, and WhatsApp released new QR codes for small businesses. Learn more about the……
Throughout August, Facebook expanded ecommerce features across platforms, TikTok revealed its total number of US users, and YouTube explained why it’s been removing far more videos than usual. Learn more……
…Digital PR & Social Media Awards 2012 recognizes outstanding digital achievements among firms across the nation, providing recognition for companies that have taken tremendous strides in utilizing the marketing opportunity……
…social media marketing skills on their resume. As with all my social media, I hop on in the morning and give each network a scan to see what’s been happening……
Read On from Marketing Yourself with LinkedIn’s Mobile Update
…trends is important for brands, making this update extremely beneficial for marketing purposes. Facebook Expands Brand Collabs Manager to Include Instagram Creators According to Facebook, select Instagram Creators will “now……
Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing……
Read On from lotus823 Celebrates its 10th Anniversary in Business
…EU. Looking to get the most out of these brand-new features and more? Contact us today for an intro call to go over your digital marketing goals. Share this:……
Read On from January Highlights: Digital Marketing & Industry News
…the strategy, a large focus for the campaign would be the advertisements. lotus823 crafted a comprehensive advertising campaign for Twitter and Facebook (and therefore Instagram) based on Audio-Technica’s allotted budget….…
…Amazon Strategy Before the holiday season, take the time to reevaluate your Amazon marketing strategy. Consumers turn to Amazon for their shopping needs because it offers a quick and convenient……
Read On from 6 Tips for Prepping Your Amazon Store for the Holiday Season
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
