Stronger
…champions the vitality, capabilities, and influence of the modern 50+. The two discuss marketing to different demographics, health, fitness, and more! Episode Transcript David Hernandez (00:44) Well, welcome to……
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Is PR Dead? Our Team Investigates
…influencers We’ve previously talked about adding influencer marketing into your PR strategy. Influencer marketing provides an opportunity for real people to see real people advocating for your brand. Often referred……
lotus823’s Biggest Wins of 2019
…social media campaign, focusing on strong Twitter and Facebook advertising. At the end of the campaign, our efforts resulted in over 25,000 website visits, 4,000,000 total impressions, and a 486%……
Why I Love HootSuite
…it takes more time to follow a content campaign’s progress after its flung into the information pool than it does to actually write them. That’s when we thank the beautiful……
lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media……
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Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
…and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to release untapped potential. We sat……
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3 Things to Consider When Choosing Trade Shows and Events
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a……
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When It Makes Sense for Your Brand to Join a Social Media Trend
…own marketing. When Facebook announced its new Reaction feature, we felt it was only right for an integrated marketing communications agency like ourselves to take part in the conversation. So,……
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An Unexpected Lesson At My PR Internship: Search Engine Optimization
…at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I have heard numerous times throughout……
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How to Build Your Relationships Through the Right Channels
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven……
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