…own marketing. When Facebook announced its new Reaction feature, we felt it was only right for an integrated marketing communications agency like ourselves to take part in the conversation. So,……
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
…at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I have heard numerous times throughout……
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven……
Read On from How to Build Your Relationships Through the Right Channels
…market their products to investors and the press.” Craig Capron, Associate Digital Marketing Strategist Specialty: Digital Marketing “My two passions are working at lotus823 and technology. I’m looking forward to……
…Marketing Strategy Before the holiday season, take the time to reevaluate your Amazon marketing strategy. Consumers turn to Amazon for their shopping needs because it offers convenient benefits to consumers,……
My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to……
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For……
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment……
…In 2010, the Hernandez family began talking about the new social media and marketing landscape. As David put it, “There was this new thing called Facebook”, and top-down marketing wouldn’t……
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
…digital marketing, entrepreneurship, marketing, right? And every three or four years, we would rotate those three individuals. So every three years, I would have someone new, saying, hey, go left……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
