Social Media 101 for Global Brands
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture……
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Instagram Reels: Your Guide to Instagram’s Latest Feature
…surprise that Instagram was next in adopting this approach to help brands reach a broader audience and diversify marketing efforts. Do you want help marketing your brand through Instagram Reels?……
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Learning From Lisa: The Basics of Search Engine Optimization
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization……
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The Buzz From #SMMW14: Day 3
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social……
A Note to Recent Grads: How to Prepare for Job Opportunities
…already filled or you’re swimming as fast as you can in a sea of applicants. I’m here to let you know that in the field of PR and digital marketing,……
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September Digital Marketing Roundup
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done……
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn……
Case Study Spotlight: Audio-Technica
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in……
July Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout July, YouTube continued to test immersive product experiences, Instagram introduced an ecommerce hub called Instagram Shop, and WhatsApp released new QR codes for small businesses. Learn more about the……
August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout August, Facebook expanded ecommerce features across platforms, TikTok revealed its total number of US users, and YouTube explained why it’s been removing far more videos than usual. Learn more……
