Luxury bed and sleep accessories manufacturer, DUX North America, selects lotus823, an integrated public relations and search engine marketing firm, to provide PR, SM, & SEO services Integrated PR, SEO,……
…and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a snapshot of our own homepage:……
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
…to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a startup, the specialists at our……
Read On from Internal Communications Best Practices for Tech Startups
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture……
…surprise that Instagram was next in adopting this approach to help brands reach a broader audience and diversify marketing efforts. Do you want help marketing your brand through Instagram Reels?……
Read On from Instagram Reels: Your Guide to Instagram’s Latest Feature
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization……
Read On from Learning From Lisa: The Basics of Search Engine Optimization
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social……
…already filled or you’re swimming as fast as you can in a sea of applicants. I’m here to let you know that in the field of PR and digital marketing,……
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done……
With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
