…agency offering a dedicated range of services that help increase brand visibility through content marketing, paid search, Amazon marketing, influencer services, digital advertising, public relations, Hispanic marketing and more. Built……
Read On from lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark
…just your major. The realms of public relations and digital marketing have merged over the years, with an expectation that practitioners can work across a variety of specialties. To meet……
Read On from Best Practices for Entry-Level Digital Marketing Job Hunting
…strategies. Determining the best way to use this critical real-time consumer data involves a combination of core marketing tools and skills. via GIPHY Enter Data Science, the umbrella term used……
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the……
…look forward to receiving it each day. So, do yourself a favor and insert some extra inspiration and humor into your day. (Integrated Marketing Strategy Tip: Let a cartoon be……
Read On from Did You Know? Cartoon Art Can Change Your Business
…crossover content marketing strategy to its own ad campaigns, incorporating the Pillsbury Doughboy and, more recently, Ms. Brown of M&M’S® fame. From a content marketing perspective, now is the best……
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
…Google, YouTube, Facebook, Apple, Sony, Samsung, Nike, and Wal-Mart. The popularity of Nike amongst millennials isn’t surprising considering that the marketing team for the brand understands how to make campaigns……
…anti-discrimination laws for housing, employment, and credit-related campaigns were being circumvented with targeting options. In addition to the ad filter removals, Facebook is also launching a certification tool that requires……
…dancing, but also driving high levels of user interaction. Combining organic marketing with paid advertising through TikTok can help brands reach a broader audience of their choice. Want help marketing……
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can……
Read On from Paid & Organic Influencers: Pros, Cons, & Everything in Between
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
