The Brands that are Winning Social Media
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the……
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Did You Know? Cartoon Art Can Change Your Business
…look forward to receiving it each day. So, do yourself a favor and insert some extra inspiration and humor into your day. (Integrated Marketing Strategy Tip: Let a cartoon be……
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The Geico Brand Management Blitzkrieg: Brand Blending
…crossover content marketing strategy to its own ad campaigns, incorporating the Pillsbury Doughboy and, more recently, Ms. Brown of M&M’S® fame. From a content marketing perspective, now is the best……
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Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content
…Google, YouTube, Facebook, Apple, Sony, Samsung, Nike, and Wal-Mart. The popularity of Nike amongst millennials isn’t surprising considering that the marketing team for the brand understands how to make campaigns……
August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…anti-discrimination laws for housing, employment, and credit-related campaigns were being circumvented with targeting options. In addition to the ad filter removals, Facebook is also launching a certification tool that requires……
Your Brand’s Complete Guide to TikTok
…dancing, but also driving high levels of user interaction. Combining organic marketing with paid advertising through TikTok can help brands reach a broader audience of their choice. Want help marketing……
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can……
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Luxury Beds Leader, DUXIANA®, Names lotus823 Agency of Record for Integrated PR, SEO and SM Services
Luxury bed and sleep accessories manufacturer, DUX North America, selects lotus823, an integrated public relations and search engine marketing firm, to provide PR, SM, & SEO services Integrated PR, SEO,……
Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
…and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a snapshot of our own homepage:……
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Internal Communications Best Practices for Tech Startups
…to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a startup, the specialists at our……
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