…browser for Apple’s Siri, a position previously held by Microsoft’s Bing since 2014. Keep reading to catch up on everything you may have missed in digital marketing and public relations……
After a record-setting Black Friday and Cyber Monday weekend, we’ve officially entered peak holiday shopping season. In preparation for the eCommerce frenzy, digital marketing giants are introducing updates designed to……
…for advertisers on the social network. With updates to its Pinterest Marketing Partner program, advertisers will now have access to creative asset developers, including Vidmob, Shutterstock Custom, and QuickFrame. These……
RED BANK, N.J. – November 1, 2022 – lotus823 is honored to announce the agency has won a Business Intelligence Group Award for Public Relations and Marketing Excellence. The award……
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing……
…light on the legacy and magic of the brand, we developed a multi-faceted strategy consisting of public relations, influencer marketing, and social media marketing efforts. The Strategy When crafting……
…content’s presence, learn why your brand should consider implementing a content calendar into its marketing efforts below. How can a content calendar benefit you? Having a content calendar for……
Read On from Planning for 2022: Content Calendar Best Practices
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way……
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced……
The weather isn’t the only thing heating up this past month! Social media companies are continuously trying to keep users interested by providing updates and making improvements to their platforms….…
Read On from June Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
