…vital tools, such as media relations, influencer marketing, and gaining exposure by attending trade shows or other events depending on their goals. Lastly, many businesses partake in content marketing for……
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and……
Read On from The Best Foods To Fuel Your Integrated Marketing Strategies
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and……
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue……
Read On from April Highlights: Digital Marketing & Industry News
…on the platform are simply missing out. Have questions about your Amazon marketing strategy? Contact our team today for a consultation. References: TechJury Marketing Charts TechCrunch DMR Statista Share this:……
Read On from Why You Need a Strong Amazon Marketing Strategy
…Brown. She’s the founder and CEO of uppercase industries, a marketing strategy and consumer insights company. The company specializes in building marketing and business growth plans based on consumer industry……
Read On from The Rest of My Life Gonna Start Today; Good Morning
…– shopping campaigns, search campaigns, video campaigns, app campaigns, and Display Network Campaigns. The Display Network uses Google’s partners such as YouTube and Gmail, ultimately reaching more than 90% of……
…into developing comprehensive campaign strategies for clients. Every post you send out must have a purpose and align with your client’s larger marketing efforts. Thinking several steps ahead will ensure……
Read On from 7 Attributes of Successful Social Media Managers
…of all the different campaigns going on simultaneously. When creating your content calendar, include a color-coded key at the top and use those colors to identify respective campaigns within the……
Read On from Planning for 2019: Content Calendar Best Practices
…detailed reporting regardless of the type of ad campaign you are running. You can monitor ad performance throughout a campaign and make adjustments to optimize results by changing keywords or……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
